Day 1 Stream Sessions – The Fundamentals 

The fundamental elements that are critical in developing behavioural insights trials are the three D’s: Data, Design and Delivery. Select a stream to hear senior policymakers, academics, and practitioners talk about their experience and specific case studies.

Stream 3 - Delivery

Professor Cliff Hughes AO, Clinical Excellence Commission, Department of Human Services

  • View Cliff Hughes' presentation (PDF)
  • Simple interventions can be used to recognise patients’ deterioration, but to ensure that they are implemented we need to engage all stakeholders. These include, but are not limited to clinicians, Local Health Districts, the Department of Health, Child Health Networks and NSW Ambulance services.
  • A simple new form was found to reduce cardiorespiratory arrest calls. It is estimated that there have been 1,197 fewer unexpected cardiorespiratory arrest than would have been predicted based on the previous trend.

Mr Tony Newbury, Chief Commissioner, Office of State Revenue

  • View Tony Newbury's presentation (PDF)
  • Despite initial scepticism the Office of State Revenue started working closely with the Department of Premier & Cabinet in November 2012 to apply BI to its practices and undertake 10 trials. 
  • The first major trial involved rewriting penalty notices. The rewritten letter included a stamp to draw action to the desired action and highlighted preferred payment channels. The percentage of penalty notices paid by the due date increased by 6.9% and fine payers switched to these preferred channels.
  • The second trial encouraged people to pay their land tax by rewriting letters and including lessons from behavioural insights. This lead to a 12 percentage point increase in people paying their land tax.

Ms Jerril Rechter, Chief Executive Officer, Vic Health

  • Health promotion that respects people’s autonomy requires us to acknowledge the fact that people are influenced by their environments. A healthy workplace and environment will influence the economic, mental and physical well-being of the population.
  • Vichealth have built a bold, collaborative and evidence based model framework to do this. The framework aims to innovate, inform and integrate policy interventions simultaneously.
  • This framework was used to design a social marketing campaign which asked people to Name the Point when social drinking becomes risky thinking; gave open access of licensing data to improve emergency services and handed out free water bottles in nightclubs, funded by the advertising on the bottles.

Dr Liam Smith, Behaviour Works, Monash University

  • View Liam Smith's presentation (PDF)
  • Liam Smith discusses the Home Power Savings Program, in which people had the energy efficiency of their home assessed and then a letter was sent to people which offered incentives and tips on how to save energy.
  • Initial feedback was that people really enjoyed the contact with their assessor as well as getting savings of 4%. However, this was largely driven by the kit given to them, rather than the behaviour change.
  • The programme was changed to incorporate social norms, public commitments, to change the focus on losses through poor energy efficiency, rather than gain, and extra support was given to people. The trial was most effective when people were given a second visit, rather than a phone call or an SMS.

Facilitated by Alison Frame, A/Deputy Secretary, NSW Department of Premier and Cabinet